Sunglasses for sale at a market
For eyewear shops looking to upgrade their inventory, bringing in luxury designer sunglass brands is an excellent way to elevate your business. With their instantly recognizable logos and signature styles, designer sunglasses offer cachet and quality that appeal to discerning shoppers. The perceived value and brand prestige they provide allows you to command higher price points as well.
The Power of Brand Recognition
One of the biggest benefits designer sunglasses provides is instant brand recognition. When customers see labels like Ray-Ban, Oakley, or Prada displayed prominently in your store, they immediately perceive a higher level of quality and exclusivity. The brand name recognition alone helps justify the higher prices commanded by designer eyewear.
For retailers, dedicating display space to showcase designer brands also creates visual impact in-store. Clean, attractive brand displays reinforce that your shop carries the latest coveted styles. Branding helps establish your business as a legitimate purveyor of luxury goods.
Designer Quality and Warranties
Along with recognizable branding, designer sunglasses also offer better quality materials and construction. Luxury frames are made from premium acetates or high-grade metals that feel substantial in the hand.
This quality translates into sunglasses that feel like a worthwhile investment. Many designer brands also back their products with extensive manufacturer’s warranties. Most offer repairs or replacements for manufacturer defects up to a year. Some brands like Oakley even offer lifetime warranties against defects. These protections give customers confidence in spending more on sunglasses that will last.
Must-Have Styles and Limited Editions
Designer brands have also perfected the art of creating must-have sunglass styles that stand the test of time. Ray-Ban Wayfarers, Oakley Frogskins, Persol PO0714 Steve McQueen folds, and more have attained icon status through brilliant marketing and timeless design. These classics sell themselves year after year.
Luxury sunglass brands also drop limited edition collections that generate consumer buzz. Collaborations with celebrities and fashion houses create unique styles that appeal to hardcore fans of each brand. Incorporating a few special editions into your designer sunglass mix provides sought-after pieces that enhance your shop’s cool factor.
Meet Customer Demand for Luxury Eyewear
Many consumers view designer sunglasses as a self-purchase that provides the prestige and quality of a luxury fashion item. Yet sunglasses remain an accessible indulgence compared to splurges like designer handbags or shoes. Stocking luxury sunglass brands allows you to fulfill customer aspirations without stretching their budgets too far.
Buy in Bulk for the Best Deals
The perceived exclusivity of designer eyewear does come at a price. That’s why smart retailers purchase bulk designer sunglasses from wholesalers like Olympic Eyewear whenever possible. Buying in volume directly from authorized distributors provides sizable discounts off MSRP. The cost savings allow you to maintain strong profit margins.
Branded Sunglass Displays Available
Many high-end eyewear brands make branding and display materials available to help retailers showcase their products in-store. Clean, visually impactful brand displays reinforce the designer image while differentiating your shop.
Set up a stylish center island display exclusively showcasing the designer brands you carry. Use artfully arranged testers so customers can try on the latest sought after styles everyone’s talking about. Add imagery of models wearing sunglasses to echo luxury brand advertising. Provide cleaning cloths and cases to continue the upscale experience at checkout.
Conclusion
Introducing an assortment of designer sunglass brands into your eyewear inventory is a savvy strategy for taking your business upmarket. From distinctive branding to inherent product quality, luxury sunglasses appeal to shopper aspirations and provide higher price points and margins. Sourcing designer frames at wholesale costs allows you to acquire premium merchandise while retaining profitability.
